https://www.kevingallagher.work/writing-portfolio daily 1.0 2020-03-23 https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/t/5e78103c17689320401eabec/1584926782934/grow+your+training+business.png Writing Portfolio https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/t/5e7811537531ce4dfe5e33d5/1584927083135/leadership+training.jpg Writing Portfolio https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/t/5e781214d07f467077aa7a5b/1584927281568/how+to+promote+your+brand.jpg Writing Portfolio https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/t/5c7c5f41e4966b9aba0da461/1551654721779/ Writing Portfolio - Acoustics: What you need to hear! “I’m sorry. Can you repeat that?” How many times has that phrase silently crossed our minds – or has even been spoken out loud – while we listened to a presentation or lecture? Often, when there is only one person speaking to many people, it is common for some of the words to get lost within the sounds of the room. Whether it is other audience members talking amongst themselves or a faulty microphone being used by a teacher or presenter, words sometimes fall on deaf ears and cannot be re iterated or re emphasised when needed. This has become so common that a recent study revealed that children tend to miss 25% of the words spoken by their teachers. This stems from a recent finding that only 75% or less of the speech in classrooms is intelligible, which results in a lowered understanding of any given subject being taught in the classroom. Such a large percentage calls for us to find a solution – particularly for the acoustics within classrooms where children are experiencing hearing issues. In these situations, forgotten heroes – such as walls and ceilings – can play a fundamental role, and using these elements made from the right materials properly within the sound design and plan of schools can help ensure that our kids can hear and thus, learn, better. Recent studies suggest that teachers are prone to vocal damage in classrooms that have too much sound within their walls, whether it be from other students or from the outdoors. A classroom that contains modern acoustic solutions helps instructors to continue teaching with less strain to their voices, while students pay better attention to their lessons. Although this may seem like a big task just for the sake of being able to listen better, there is good reason for it to take place when you consider the intensity and frequency of acoustics. And this much-needed overhaul does not have to be complicated. A re design to the classroom can help optimize the intensity and frequency of sounds for those who are inside the room’s walls. Today, many educators believe that some students have difficulty hearing their instructors clearly. To address this problem, classrooms could be fit with materials such as acoustic ceilings and walls, both of which have the ability to absorb sounds that might interfere with what is being said by the teacher to the students. Any way you look at it, all signs point to a better experience overall for kids and faculty members, and it improves the quality of life within the school. Schools that have been around for decades lack simple technologies that would improve their acoustics, meaning that it is time to employ practical solutions to bring them into the modern world. If you don’t think so, then it might be time to have YOUR hearing checked. https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/t/5c7c84907817f77ad9446505/1551664273445/laptop.jpeg Writing Portfolio https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/t/5c7c8cb8f9619a8f9067c3a2/1551666341411/ Writing Portfolio - Why Chatbots should be part of any B2B DOT COM Most marketers today are grappling with how specific technology can benefit brand perception and improve customer experience. Chatbots are providing opportunities to engage with potential and existing customers through automation that becomes increasingly tailored, so it can expedite the journey to a specific action or an eventual purchase. In a recent Internationalist Intelligence Brief on Technology and Marketing, 20% of CMOs have already indicated that incorporating chatbots to enhance customer service and other activities was their area of greatest interest. Some corporate attempts at chatbots have spawned a few worried voices within the community, given the unintentional fallout from Microsoft’s chatbot Tay. However, if used correctly, a chatbot can automate many of the simpler sales, marketing or customer service efforts. Despite new concerns about robots taking human’s jobs, chatbots can actually aid those in sales or customer service to be more productive, so they can focus on strategic, complex or customer-facing initiatives. Understanding user intent through incorporate machine learning Chatbots are powered by machine learning which fuels their incredible automation and predictive abilities. They help marketers create more personalized experiences and ultimately better align a website user to a customer lifecycle. As the chatbot answers questions, analytics understand whether it helps the user’s conversion—defined as the success of finding content or achieving an actual business KPI. If there is a drop-off, the intelligence in the bot can change answers to better succeed the next time. The bot acts in much the same way as a sales or customer service representative who strives for excellence. If that individual discusses a topic multiple times without positive customer results, he or she will discuss another benefit or change their approach. Propensity Modeling, which focuses on a targeting a customer’s likely behavior as opposed to past behavior, should be used to analyze existing data and create probable user paths. Remember to pre-process that data, keeping an old principle in mind: 'garbage in, garbage out'. It’s not just B2C. B2B has a place too The chatbot has been largely seen as a B2C tool, particularly in retail; however, there are various points within the B2B customer decision journey where it could be relevant: First Touch. Identifying the most appropriate time to provide user assistance. By noticing the pattern of how B2B users navigate a complex site to find solutions, a chatbot can learn when most customers want to first receive help. The outcome could also help segment users based on profile data to understand when it’s most appropriate to offer aid or allow a user to navigate on their own. Driving trust. Trust with a B2B brand is typically gained once true ‘value’ has been recognized by a user. This value does not need to be in the form of a post-sale relationship, but instead can be attained from simply recognizing what matters most to a user’s role and responsibility. The opportunity to understand what is of value comes from the interactivity of the chatbot that reads the information a user inputs and responds with meaningful content. Driving true value from conversing with a user, rather than just communicating a one-way message, is the basis of moving from traditional ‘one-to-one’ marketing to a more value-based ‘one-with-one’ model. Consistency in message along the journey. Whereas the myriad of different channels and sales people may dilute a brand message over time, depending on who the customer speaks to and on what day, the chatbot is able to maintain a pre-programmed consistency that ensures resonance through repetition over time. Conversion down the journey. Rather than the traditional communication of a website with messages from the brand to the user, the capability of a chatbot enables interactivity that poses questions to a user, even after an answer to a previous issue has been found. This ability to recognize a previous step in the journey, fulfil the user request, and then proactively invite the user to the next step, has potential to meet needs more quickly and increase results. Call to action. Again, by using a propensity model, lead-scoring can be created from criteria set by a sales team and programmed into the chatbot’s response mechanisms. Leads are then quickly routed to sales, so that the those with greatest potential can be converted after conversing with the bot. https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/t/5e780fa656e8367abbc41045/1584926632808/shortstack-blog-easy-publishing.jpg Writing Portfolio https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/t/5e7818f464f35a2e2892fa92/1584929015354/seo-copywriting-header.jpg Writing Portfolio https://www.kevingallagher.work/social-media daily 0.75 2019-03-04 https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/5c7c7a35652dea887eb1f371/5c7c7a35652dea887eb1f372/1551662319184/Screen+Shot+2019-03-03+at+8.08.25+PM.png Social Media Strategy - Instagram For our Instagram account, you’ll see that the three highlighted posts display images that are: 1. Directed to internal office activities 2. Showcase accomplishments 3. Highlight business partnerships On Instagram specifically, these posts allowed us to generate organic reactions from those within our New York office and around the world. This focused users on what happens on the business side (Work Hard), as well as the social side of the company (Play Hard). By showing off office decorations and shouting out our newest partners, our agency was able to inhabit all areas of the work environment for any prospective clients or job applicants. https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/5c7c7a35652dea887eb1f371/5c7c7bc2085229e1b6175ec4/1551662348022/Vertic+Twitter.png Social Media Strategy - Twitter For our Twitter account, there were three items that were kept in mind when managing a post: 1. Copy 2. Link 3. Image By ensuring that each post contained each of the items, we knew that the post could stand out accordingly and could properly update users with the on-goings at our company, as well as industry trends and events that we saw as relevant. https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/5c7c7a35652dea887eb1f371/5c7c7c181905f410f3fbcfc5/1551662386852/Vertic+Facebook.png Social Media Strategy - Facebook Our approach to Facebook reflected the same approach we had towards Twitter, where each post would have to include copy, link and image prior to having it published. This is largely the reason why both accounts were linked through Hootsuite to ensure simultaneous posting, as shown above. It is important to note that the inclusion of the publication’s account handle, as well as hashtags, were within the copy of each post to ensure that its outreach could be as far as possible. https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/5c7c7a35652dea887eb1f371/5c7c7c5b9140b7a1d3c9581d/1551662461541/Vertic+LinkedIn.png Social Media Strategy - LinkedIn LinkedIn was a major target for our agency’s New Business team, which meant any thought leadership pieces published by executive leaders should be shared on the company’s profile. Each post would link directly to the piece and allow for potential client executives to view the company page. This was done while including the same three items for successful Twitter/Facebook posts. What this strategy did for us was connect the agency with other thought leaders, whether they were from a prospective client or an industry publication. Their interest would open the door for our agency to enter into communication, thus allowing for discussion of future business, interviews or event invitations. Overall, this social strategy helped the company connect with brands and people from a plethora of outlets, which in turn assisted in helping the company grow on a global scale. https://www.kevingallagher.work/contact daily 0.75 2019-03-04 https://www.kevingallagher.work/about daily 0.75 2020-04-14 https://static1.squarespace.com/static/5c7c4d648dfc8c066df92506/t/5c7c819af4e1fc6a4a89b2a8/1551663524249/Screen+Shot+2019-03-03+at+8.37.56+PM.png About Live from the stage/my workspace https://www.kevingallagher.work/resume daily 0.75 2020-04-14